Ever wondered why and how to join a LinkedIn group? Have you questioned how it could benefit you or when you should jump on board?
Joining LinkedIn groups is a simple networking strategy that can assist in building your business regardless of what industry you are in.
What: LinkedIn Groups
When: How about yesterday?
Why: To network with other professionals who are in the same industry and that may need your help or services
How: Step-by-step below
1. Log in to LinkedIn and click the search icon next to the search bar to locate ‘groups’
2. Type in the keywords that are relevant to the type of group you are looking for and click on the group that fits your description
3. Click ‘join’
4. Like, comment, and share away!
The benefits of using LinkedIn groups as part of your overall marketing strategy may vary from person to person, but the main ones are: increasing your reach, growing your network and creating more leads for your business.
A LinkedIn group is a network of like-minded individuals in an exclusive forum (meaning you have to be approved into the group) acting as a space to share common goals and brush up on your business skills.
IMPORTANT: Did you know: When you join a group, the direct message feature between you and other group members is unlocked? This is a major benefit since you cannot otherwise message LinkedIn members that are not yet in your network. TIP: if you see a profile of someone that you want to connect with, check if you have a group in common, and join that group so that you can send them a message!
You can join up to 50 LinkedIn Groups, but it’s unlikely that you will be able to participate actively in all 50 groups, so pick 5-10 that are the best managed to really be active in and share valuable content.
We challenge you to search out 5 new groups today and start participating in the discussion, you never know how much it might elevate your business!