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Social Media
Effective Social Media Writing
October 4, 2014
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The average Facebook timeline has over 1500 updates each day, so it is important to make your messages relevant, useful and interesting so the audience will see it and be inclined to engage.

Social media content should be:

  • Easy to understand and share
  • Friendly and informal
  • Action-oriented
  • Timely, relevant and interesting

Best Practices for Writing Facebook Posts

Length

  • Each Facebook post can be a maximum of 420 characters plus a link.
  • We recommend that you try and stick to the maximum length of a Twitter post (140 characters) to encourage sharing.

Content

  • Facebook posts should be friendly and informal
  • They should include a specific call-to-action
  • They should generally include a shortened link or picture

Tone

  •          Casual and professional tone
  •          Avoid jargon

Best Practices for Writing LinkedIn Posts

Length

  • LinkedIn posts can be longer than Twitter, but we recommending keeping the post to around 140 characters plus a link
  • Include a shortened link

Content

  • LinkedIn posts should be informative and timely
  • LinkedIn is the most effective platform for lead generation, so include a strong CTA
  • Target content for a LinkedIn audience (professionals and business owners)

Tone

  •          Professional and informative
  •          Avoid jargon

Best Practices for Writing Tweets

Length

  • Although Tweets can be up to 140 characters (including spaces and punctuation), we recommend that tweets be less than that to allow for other text to be added when the tweet is retweeted.
  • Keep tweets to 120 characters or less including a shortened URL.

Content

  • Try to write tweets that don’t require abbreviations.
  • Avoid “text speak.” (ex. UR instead of “you are”)
  • Keep messages short and concise

Tone

  • Tweets should be consumer-friendly and action-oriented
  • Ask a question, provide a teaser to an article, or provide a CTA

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