You can give search engines some extra clues about your location by optimizing your pages. This can be done in the same manner as optimizing a page for a certain keyword. Make sure that you use the location of your business in the URL, page title and content.
For example this mortgage site is ranking for the phrase Guelph Second Mortgage.
The words Guelph and Second Mortgage are listed in the URL, Page Title and Content of the page.
Structured data can be used to identify organizations, including the business address. By using microdata, microformats or RFDa to mark up your address on your website, search engines can rely on this information.
Let’s say we have the following address on a website:
Chris Johnstone – Marketing Consultant
123 Your Address
We can use structured data (in this case microdata) to identify the address:
Another source where Google gets its location information from, is a KML file. KML stands for Keyhole Markup Language. These kind of files are used to determine the exact location of a business via its latitude and longitude. Since march of 2007 Google is indexing these files.
Arjan Snaterse wrote a tool, called the ‘Geo Sitemap and KML generator’ that can help you with the creation of a KML file. The creation of a separate Geo Sitemap has become redundant because Google has stopped supporting them since the beginning of last year. Simply add the URL of your KML file to your existing sitemap without specific tags.
Let’s take a look at the content of the KML file:
<?xml version="1.0" encoding="UTF-8"?>
<name>Name of your business here</name>
<description>A short description here.</description>
There are three things that need to be changed: the name of the business, a short description and the coordinates. The coordinates contain the longitude, latitude, and optionally the altitude. You can find these coordinates via Google Maps. Simply right click on a location and select ‘What’s Here?’. The longitude and latitude will pop up in the search bar.
Google Authorship is a form of rich data. It is Google’s way of verifying your ownership of the content that you create. When you post content on your website it is linked to your Google + profile and you are identified as the original author of the article.
You can add and customize the +1 button to meet the needs of your website, such as modifying the button size and load technique. By adding the +1 button to your website, you allow your users to recommend your content to their circles and drive traffic to your site. The +1 button can also improve the time spent on your site by providing recommendations for further reading.
Here is the rough code to embed the +1 button on your site.
<!– Place this tag where you want the +1 button to render. –>
<div class=”g-plusone” data-annotation=”inline” data-width=”300″></div>
<!– Place this tag after the last +1 button tag. –>
po.src = ‘https://apis.google.com/js/plusone.js’;
var s = document.getElementsByTagName(‘script’); s.parentNode.insertBefore(po, s);
10. Link Your Website To Your Google Places For Business Page
The Local Google Traffic program takes care of all of your off site optimization for you.
You want to make sure that when you get the link to your Google Places for Business Page from our team that you add the link to your website.
Make sure you ask your site visitors to help you out with an excellent rating and review.